Design Resources
This is your home base for downloading the graphic assets you need to represent the Impact Suite brand.
Design Resources
This is your home base for downloading the graphic assets you need to represent the Impact Suite brand.
Design Resources
This is your home base for downloading the graphic assets you need to represent the Impact Suite brand.
Logo
Logo
Logo
The Impact Suite logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication. Each download includes .svg and .png files.
The Impact Suite logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication. Each download includes .svg and .png files.
The Impact Suite logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication. Each download includes .svg and .png files.
Logomark
Logomark
Logomark
The Impact Suite logo design reflects our mission to combine safety, support, and empowerment into one unified platform. The clean lines convey a sense of trust and professionalism, while the thoughtful shapes represent connection, inclusivity, and impact. The design is not just a symbol but a promise—to protect, equip, and inspire school communities to thrive.
The Impact Suite logo design reflects our mission to combine safety, support, and empowerment into one unified platform. The clean lines convey a sense of trust and professionalism, while the thoughtful shapes represent connection, inclusivity, and impact. The design is not just a symbol but a promise—to protect, equip, and inspire school communities to thrive.
The Impact Suite logo design reflects our mission to combine safety, support, and empowerment into one unified platform. The clean lines convey a sense of trust and professionalism, while the thoughtful shapes represent connection, inclusivity, and impact. The design is not just a symbol but a promise—to protect, equip, and inspire school communities to thrive.
Color
Color
Color
Color distinguishes the Impact Suite brand, adding meaning, energy, and depth to our identity. Use color appropriately through all expressions of our brand to enforce a consistent and recognizable brand experience.
Color distinguishes the Impact Suite brand, adding meaning, energy, and depth to our identity. Use color appropriately through all expressions of our brand to enforce a consistent and recognizable brand experience.
Color distinguishes the Impact Suite brand, adding meaning, energy, and depth to our identity. Use color appropriately through all expressions of our brand to enforce a consistent and recognizable brand experience.
Primary Palette
Primary Palette
Primary Palette
Impact Blue
#2975D6
#2975D6
#2975D6
Goldilocks
#F2C16A
#F2C16A
#F2C16A
White
#FFFFFF
#FFFFFF
#FFFFFF
Secondary Palette
Secondary Palette
Secondary Palette
Blue Sky
#33C2FF
#33C2FF
#33C2FF
Shamrock
#417B5A
#417B5A
#417B5A
Goldilocks 4
#ECA72C
#ECA72C
#ECA72C
Pumpkin
#FF781F
#FF781F
#FF781F
Salmon
#ED6A5A
#ED6A5A
#ED6A5A
Bubblegum
#F433AB
#F433AB
#F433AB
Amethyst
#8C5CD9
#8C5CD9
#8C5CD9
Van Dyke Brown
VanDyke Brown
#75462F
#75462F
#75462F
Typography
Typography
Typography
Typography plays an essential role in our visual identity, lending form and flavor to our words. Use typography consistently and with intention to preserve proper hierarchy and reinforce our recognizability and distinction.
Our primary typeface, GT Walsheim, is a premium font by Grilli Type Foundry. GT Ultra is one of the most rare typefaces int the world that dances between the worlds of sans and serifs, fusing calligraphy and construction. The versatile typographic system combines the centuries-old context of serif type with the dynamism of modern sans; challenging its own definition and questioning contemporary typographic expectation. If an alternative, readily avialable font is needed, please use Figtree, a Google Font—and utilize the same size, weight, leading, and spacing as GT Ultra.
Typography plays an essential role in our visual identity, lending form and flavor to our words. Use typography consistently and with intention to preserve proper hierarchy and reinforce our recognizability and distinction.
Our primary typeface, GT Walsheim, is a premium font by Grilli Type Foundry. GT Ultra is one of the most rare typefaces int the world that dances between the worlds of sans and serifs, fusing calligraphy and construction. The versatile typographic system combines the centuries-old context of serif type with the dynamism of modern sans; challenging its own definition and questioning contemporary typographic expectation. If an alternative, readily avialable font is needed, please use Figtree, a Google Font—and utilize the same size, weight, leading, and spacing as GT Ultra.
Typography plays an essential role in our visual identity, lending form and flavor to our words. Use typography consistently and with intention to preserve proper hierarchy and reinforce our recognizability and distinction.
Our primary typeface, GT Walsheim, is a premium font by Grilli Type Foundry. GT Ultra is one of the most rare typefaces int the world that dances between the worlds of sans and serifs, fusing calligraphy and construction. The versatile typographic system combines the centuries-old context of serif type with the dynamism of modern sans; challenging its own definition and questioning contemporary typographic expectation. If an alternative, readily avialable font is needed, please use Figtree, a Google Font—and utilize the same size, weight, leading, and spacing as GT Ultra.
STYLE
STYLE
STYLE
SIZE
SIZE
SIZE
WEIGHT
WEIGHT
WEIGHT
LEADING
LEAD
LEADING
SPACING
SPACE
SPACING
Heading 1
Heading 1
Heading 1
72
40
72
Bold
Bold
Bold
100%
100%
100%
-2%
-2%
-2%
Heading 2
Heading 2
Heading 2
48
32
48
Bold
Bold
Bold
110%
110%
110%
-2%
-2%
-2%
Heading 3
Heading 3
Heading 3
40
28
40
Bold
Bold
Bold
110%
110%
110%
-2%
-2%
-2%
Body Copy
Body Copy
Body Copy
24
20
24
Regular
Regular
Regular
140%
140%
140%
-1%
-1%
-1%
Body Copy Small
Body Copy Small
20
16
20
Regular
Regular
Regular
150%
150%
150%
0%
0%
0%
Caption
Caption
Caption
18
18
18
Regular
Regular
Regular
130%
130%
130%
0%
0%
0%
OVERLINE
OVERLINE
OVERLINE
16
14
16
Bold
Bold
Bold
100%
100%
100%
10%
10%
10%
Button
Button
20
18
20
Bold
Bold
Bold
100%
100%
100%
0%
0%
0%
Voice and Tone
Voice and Tone
Voice and Tone
Our writing voice is friendly and conversational, similar to speaking with a relative or colleague. We strive to be approachable, credible, and knowledgeable without sounding stuffy or condescending. Adhering to basic style guidelines is essential, but keep the tone natural and engaging.
Core Principles
Assurance. To be clear is to be kind. Use simple language, avoid jargon and overly formal terms. Keep messages concise and focused, avoiding hedging or vague phrases such as “seems like” or “according to.” Steer clear of empty buzzwords like “world-class” or “high-quality.”
Positivity. Elevate ideas without negatively comparing them against others. Focus on celebrating craftsmanship and success, highlighting the skills and achievements of our audience.
Empathy. Engage and Relate: Show that you understand the joys and frustrations of your audience. Use wordplay and light-hearted elements to make the content engaging, but ensure clarity is never compromised.
Point of View
Use second person, addressing the audience directly as “you” and “your.” This approach feels personal and inclusive. Avoid formal phrases like “one needs to” as it can feel distant and unnatural.
Summary
When drafting content for Impact Suite, imagine explaining something to a friend who respects your expertise but expects straightforward and helpful advice. Always aim to build a connection with the reader, making them feel understood and valued. Maintaining a consistent voice and tone helps build a recognizable and trustworthy brand identity. By following these guidelines, you ensure that Impact Suite's communications are always friendly, credible, and engaging.
Our writing voice is friendly and conversational, similar to speaking with a relative or colleague. We strive to be approachable, credible, and knowledgeable without sounding stuffy or condescending. Adhering to basic style guidelines is essential, but keep the tone natural and engaging.
Core Principles
Assurance. To be clear is to be kind. Use simple language, avoid jargon and overly formal terms. Keep messages concise and focused, avoiding hedging or vague phrases such as “seems like” or “according to.” Steer clear of empty buzzwords like “world-class” or “high-quality.”
Positivity. Elevate ideas without negatively comparing them against others. Focus on celebrating craftsmanship and success, highlighting the skills and achievements of our audience.
Empathy. Engage and Relate: Show that you understand the joys and frustrations of your audience. Use wordplay and light-hearted elements to make the content engaging, but ensure clarity is never compromised.
Point of View
Use second person, addressing the audience directly as “you” and “your.” This approach feels personal and inclusive. Avoid formal phrases like “one needs to” as it can feel distant and unnatural.
Summary
When drafting content for Impact Suite, imagine explaining something to a friend who respects your expertise but expects straightforward and helpful advice. Always aim to build a connection with the reader, making them feel understood and valued. Maintaining a consistent voice and tone helps build a recognizable and trustworthy brand identity. By following these guidelines, you ensure that Impact Suite's communications are always friendly, credible, and engaging.
Our writing voice is friendly and conversational, similar to speaking with a relative or colleague. We strive to be approachable, credible, and knowledgeable without sounding stuffy or condescending. Adhering to basic style guidelines is essential, but keep the tone natural and engaging.
Core Principles
Assurance. To be clear is to be kind. Use simple language, avoid jargon and overly formal terms. Keep messages concise and focused, avoiding hedging or vague phrases such as “seems like” or “according to.” Steer clear of empty buzzwords like “world-class” or “high-quality.”
Positivity. Elevate ideas without negatively comparing them against others. Focus on celebrating craftsmanship and success, highlighting the skills and achievements of our audience.
Empathy. Engage and Relate: Show that you understand the joys and frustrations of your audience. Use wordplay and light-hearted elements to make the content engaging, but ensure clarity is never compromised.
Point of View
Use second person, addressing the audience directly as “you” and “your.” This approach feels personal and inclusive. Avoid formal phrases like “one needs to” as it can feel distant and unnatural.
Summary
When drafting content for Impact Suite, imagine explaining something to a friend who respects your expertise but expects straightforward and helpful advice. Always aim to build a connection with the reader, making them feel understood and valued. Maintaining a consistent voice and tone helps build a recognizable and trustworthy brand identity. By following these guidelines, you ensure that Impact Suite's communications are always friendly, credible, and engaging.
The Impact Suite Brand in Action
The Impact Suite Brand in Action
The Impact Suite Brand in Action
Capture the essence of the Impact Suite brand in action by showcasing real people experiencing the transformative benefits of our technology. Whether they are speaking in public, attending a conference, or using our branded notebooks and stationery, blend human warmth with cutting-edge innovation to highlight our impact on everyday lives.
Capture the essence of the Impact Suite brand in action by showcasing real people experiencing the transformative benefits of our technology. Whether they are speaking in public, attending a conference, or using our branded notebooks and stationery, blend human warmth with cutting-edge innovation to highlight our impact on everyday lives.
Capture the essence of the Impact Suite brand in action by showcasing real people experiencing the transformative benefits of our technology. Whether they are speaking in public, attending a conference, or using our branded notebooks and stationery, blend human warmth with cutting-edge innovation to highlight our impact on everyday lives.
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
The Impact Suite brand centers around storytelling through four main pillars: Humans, Technology, Statistical Impact and Outcomes, and Testimonials. These pillars guide our marketing efforts and help us convey the essence of Impact Suite to our audience.
The Impact Suite brand centers around storytelling through four main pillars: Humans, Technology, Statistical Impact and Outcomes, and Testimonials. These pillars guide our marketing efforts and help us convey the essence of Impact Suite to our audience.
The Impact Suite brand centers around storytelling through four main pillars: Humans, Technology, Statistical Impact and Outcomes, and Testimonials. These pillars guide our marketing efforts and help us convey the essence of Impact Suite to our audience.
1. Humans
Imagery: Our imagery showcases humans of every race and gender, highlighting the warmth of humanity and the hope of healing. We use photographs of real people smiling and enjoying their lives, portraying the positive impact of Impact Suite on their well-being.
Representation: We emphasize the goodness of humanity by depicting individuals who have overcome challenges and are thriving, thanks to the support they received from Impact Suite.
1. Humans
Imagery: Our imagery showcases humans of every race and gender, highlighting the warmth of humanity and the hope of healing. We use photographs of real people smiling and enjoying their lives, portraying the positive impact of Impact Suite on their well-being.
Representation: We emphasize the goodness of humanity by depicting individuals who have overcome challenges and are thriving, thanks to the support they received from Impact Suite.
1. Humans
Imagery: Our imagery showcases humans of every race and gender, highlighting the warmth of humanity and the hope of healing. We use photographs of real people smiling and enjoying their lives, portraying the positive impact of Impact Suite on their well-being.
Representation: We emphasize the goodness of humanity by depicting individuals who have overcome challenges and are thriving, thanks to the support they received from Impact Suite.
2. Technology
Visuals: We feature high-quality photo and video mockups of our app, presented either heroically by themselves or in the hands of users, often from the perspective of a camera shooting over someone's shoulder.
Showcase: Our marketing materials highlight the proprietary technology of our app, including graphs, charts, and insights. These mockups provide the audience with an accurate and engaging representation of the app's user experience.
2. Technology
Visuals: We feature high-quality photo and video mockups of our app, presented either heroically by themselves or in the hands of users, often from the perspective of a camera shooting over someone's shoulder.
Showcase: Our marketing materials highlight the proprietary technology of our app, including graphs, charts, and insights. These mockups provide the audience with an accurate and engaging representation of the app's user experience.
2. Technology
Visuals: We feature high-quality photo and video mockups of our app, presented either heroically by themselves or in the hands of users, often from the perspective of a camera shooting over someone's shoulder.
Showcase: Our marketing materials highlight the proprietary technology of our app, including graphs, charts, and insights. These mockups provide the audience with an accurate and engaging representation of the app's user experience.
3. Statistical Impact and Outcomes
Data Presentation: Our marketing assets include graphical statistics from studies on Impact Suite, demonstrating the transformative effects of using our app.
Copy and Design: We use sophisticated yet approachable copy and titles to present this information, ensuring it is credible and easy for people to digest quickly and easily. This approach helps convey the substantial impact the brand can have on individuals' lives.
3. Statistical Impact and Outcomes
Data Presentation: Our marketing assets include graphical statistics from studies on Impact Suite, demonstrating the transformative effects of using our app.
Copy and Design: We use sophisticated yet approachable copy and titles to present this information, ensuring it is credible and easy for people to digest quickly and easily. This approach helps convey the substantial impact the brand can have on individuals' lives.
3. Statistical Impact and Outcomes
Data Presentation: Our marketing assets include graphical statistics from studies on Impact Suite, demonstrating the transformative effects of using our app.
Copy and Design: We use sophisticated yet approachable copy and titles to present this information, ensuring it is credible and easy for people to digest quickly and easily. This approach helps convey the substantial impact the brand can have on individuals' lives.
4. Testimonials
Customer Stories: Over the years, we have collected hundreds of testimonials from users who have experienced life-changing benefits from Impact Suite. We compile these stories into a 100-page book annually, showcasing the positive impact on their lives.
Marketing Integration: In our website and marketing efforts, we prominently feature these testimonials to illustrate Impact Suite's effectiveness and the ripple effect of improved lives on friends and family members. These authentic stories reinforce our brand's credibility and emotional connection with our audience.
4. Testimonials
Customer Stories: Over the years, we have collected hundreds of testimonials from users who have experienced life-changing benefits from Impact Suite. We compile these stories into a 100-page book annually, showcasing the positive impact on their lives.
Marketing Integration: In our website and marketing efforts, we prominently feature these testimonials to illustrate Impact Suite's effectiveness and the ripple effect of improved lives on friends and family members. These authentic stories reinforce our brand's credibility and emotional connection with our audience.
4. Testimonials
Customer Stories: Over the years, we have collected hundreds of testimonials from users who have experienced life-changing benefits from Impact Suite. We compile these stories into a 100-page book annually, showcasing the positive impact on their lives.
Marketing Integration: In our website and marketing efforts, we prominently feature these testimonials to illustrate Impact Suite's effectiveness and the ripple effect of improved lives on friends and family members. These authentic stories reinforce our brand's credibility and emotional connection with our audience.
“This app gave me so much grace & space— I couldn’t help but feel loved.”
Anthony L.
“This app gave me so much grace & space— I couldn’t help but feel loved.”
Anthony L.
“This app gave me so much grace & space— I couldn’t help but feel loved.”
Anthony L.
“Thank you! This app needs to be in the hands of every individual.”
Ruth S.
“Thank you! This app needs to be in the hands of every individual.”
Ruth S.
“Thank you! This app needs to be in the hands of every individual.”
Ruth S.
“It has shown me the light while I was in the dark. It has changed my life forever— for good.”
Dean M.
“It has shown me the light while I was in the dark. It has changed my life forever— for good.”
Dean M.
“It has shown me the light while I was in the dark. It has changed my life forever— for good.”
Dean M.
Customer Stories
Customer Stories
Taylor K. — Impact Suite App
Taylor K. — Impact Suite App
Read Taylor's experience about finding the Impact Suite app and how it has changed her life.
Read Taylor's experience about finding the Impact Suite app and how it has changed her life.
"This app is a life saver. I have learned a lot of techniques through my journey, and connected to a lot of other people. And, by that it has changed my life, I now look positively and more understanding to me and my addiction. Also the journeys, the community, the journal, the emergency features are very helpful. Thank you!"
"This app is a life saver. I have learned a lot of techniques through my journey, and connected to a lot of other people. And, by that it has changed my life, I now look positively and more understanding to me and my addiction. Also the journeys, the community, the journal, the emergency features are very helpful. Thank you!"
